The future of advertising is – good
Filmed 18 Sep 2012 – TEDxCopenhagen
About this talk
Emil Wilk is a young think-doer within social innovation, advertising and television. He believes that We is the new Me, and that you can build profit while building a better world, both as a business and as a person.
The concept of FreeBikes is simple, but the impact great: Ad-funded bikes are lent to students in Denmark. After one year serving as sustainable advertising channels, the bikes are shipped to Ghana for students in rural areas, who have a long way to school.
See also
http://www.freebikes.dk/
www.facebook.com/emil.wilk
twitter.com/EmilWilk
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