Emil Wilk

Emil Wilk is a young think-doer within social innovation, advertising and television. He believes that We is the new Me, and that you can build profit while building a better world, both as a business and a person.

The future of advertising is – good

Emil Wilk is a young think-doer within social innovation, advertising and television. He believes that We is the new Me, and that you can build profit while building a better world, both as a business and a person. Emil will talk about FreeBikes, a socially responsible ad company he dropped out of university to start 4 years ago.

The concept of FreeBikes is simple: Ad-funded bikes are being lent to students in Denmark where the free bikes serve as a sustainable advertising channel. After a year the bikes are shipped to Ghana and given to students in rural areas and small towns who have a long way to school.

With the bikes the students can get to school and outsmart poverty. FreeBikes is an example of a movement within marketing towards a more community-minded approach, where businesses can actually help themselves by creating a better world. A trend that everyone has been talking about, but few have succeeded translating into actual marketing activities.

Links:

freebikes.dk

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